The Problem With Your Elevator Pitch–And How To Fix It


At a recent networking event, I walked up to woman who, like me, was trying to balance a plastic tumbler of wine, a plate of cheese, and a handful of business cards. We laughed at our shared predicament, put down our plates and introduced ourselves. “I’m Robin,” she said. “I’m Deborah,” I replied. “So, Robin…what do you do?”
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