How Anyone Can Tell a Story like J.K. Rowling

Top business schools ranging from Columbia to Wharton teach storytelling as a way to prepare leaders to deliver compelling, persuasive messages that appeal to both heads and hearts. Firms ranging from KMPG to Deloitte now couple candidate recruitment with storytelling, and companies like Nike and Disney include “storytelling skills” among other qualifications for open jobs.

Why so much focus on storytelling?

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