The Presenter as Storyteller (Part 2)

In our last article (“Can a Good Story Save a Boring Presentation?”), we suggested that you try to add stories to enliven otherwise dull, data-driven technical and financial presentations (the kind where the audience wants “Just the facts, ma’am”). Individual stories about the folks who actually produced the data you’re reporting on can be a […]

Mario: Before and After

Several years ago, when I was still teaching my yearly “Report Writing and Presentation Skills” class to graduate students in the Beijing International MBA Program at Peking University, I had a young Chinese man in my class named Mario. (Quick aside: My colleague at PKU, Deborah Riegel, and I often had Chinese students who had […]

Want to Increase Your Presence? Start by Telling One of These Stories

Leading business schools, from Stanford to Wharton, teach storytelling as a business communication strategy. The ability to tell an engaging, compelling, and persuasive story is a hallmark of effective leadership and executive presence. Stories are a powerful way for leaders to engage customers, increase sales, rally the troops, sell ideas internally and externally, recruit talented […]